TikTok is introducing a new feature that permits them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the company disclosed that it now features over 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development comes amid a rise in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for substandard, factory-style content that is typically nonsensical or bizarre.
Our research shows that many people appreciate content produced via AI tools, including digital art to informative clips, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The service announced that there are currently over a billion videos on its service labeled as made with AI. Overall, more than 100 million videos are uploaded to the platform every day, making AI content a minor part of its complete catalog.
User Control Features
Members will be in a position to limit or boost the amount of AI content they view by accessing the content preference option in the platform and picking the AI content topic. Additional categories that currently be controlled under the filter include politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate content makers to tag convincing AI-made content, and it forbids malicious deepfakes of celebrities or critical incidents. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Additionally, the app will now attach an artificially created tag to content made using its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This action is aimed to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The platform is additionally introducing a $2m AI literacy fund for professionals and groups to produce learning resources about responsible artificial intelligence. This initiative will support educational bodies specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, amid controversy over proposals to lay off hundreds of content moderators in the UK. TikTok is expected to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A senior executive explained that human moderation would still have a role, but automated tools can protect employees by filtering out the most distressing content prior to it has to be seen by humans. The company reported a 76% decrease in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is making a difference operate efficiently.”
